Are You Ready to Stop Dropping Music and Hoping for the Best?

Don Michael Jr. is a DIY artist, producer, and engineer who’s been building independently since the 90s. With over 15 million streams, he’s worked with labels like Cash Money, Atlantic, and 300 Entertainment, and created music for brands like Ford and Virgin Mobile. He’s scored for Amazon Prime, built a following of over 900K, and continues to grow by mixing industry experience with real independent hustle.

You already know how to make music. That’s not the issue.

The issue is everything that happens after the music is made.

No structure. No rollout. No brand. Just talent with no support system.

That’s where most artists fall off. This course helps you build the foundation that holds everything together.

Why This Works

This isn’t a formula. It’s a flexible framework... And you're learning from an Artist currently doing it!

You’re not here to follow my path - you’re here to build your own, and this helps you do it without guessing.

✅ What You’ll Learn Inside the Course

  • ✅ How to build a world around your music that guides everything — visuals, content, merch, shows, and collabs

  • ✅ How to create music that feels cohesive and intentional, not just like a collection of singles

  • ✅ How to release with momentum — including pre-saves, bundles, DTC sales, and streaming rollouts

  • ✅ How to plan content that matches your message and fits your style, not just what’s trending

  • ✅ How to track your numbers using Spotify for Artists, Apple Music for Artists, and apply them in real moves

  • ✅ How to prep your music for mixing or work with engineers the right way

  • ✅ How to make merch that actually means something to your audience

  • ✅ How to organize your ideas into an actual strategy and turn plans into progress

Everything builds toward one thing: giving your music a real shot at breaking through.

What You Get When You Join

  • ✅ Lifetime access — go at your own pace and come back whenever you need to

  • ✅ All modules included — no upsells, no locked sections

  • ✅ Access to future updates as the course expands and the PTP Community!

  • ✅ A chance to build with a structure instead of stress

Who This Is For

  • Artists with great music but no rollout plan

  • Artists tired of wasting songs with no strategy

  • Artists who want to grow without faking numbers or following every trend

  • Artists who know they’ve got it — but don’t know how to build something from it

Exactly what you're getting:

MODULE 1: World-Building and Brand Power

Learn how to create a world around your music that defines your identity as an artist. Craft a signature vibe that makes everything you do recognizable. You’ll set the tone for your career so your music, visuals, and even your merch feel like they’re part of one movement.

MODULE 2: Songwriting and Concepts

Learn how to take ideas and turn them into something that connects, making every track a piece of your story. Structure your songs to fit your world. Go beyond a playlist of random tracks and build a cohesive body of work that speaks to your audience and reinforces your identity.

MODULE 3: Visual Identity

Lock in your visual identity so fans recognize your brand before they even hit play. Learn how to align your colors, wardrobe, locations, and filters to match the feeling of your music. Create visuals that make your project instantly recognizable, feel consistent across every platform, and stand out as part of a world your audience wants to be part of.

MODULE 4: Next-Level Merch & Brand Drops

Create unique merch and products that match your world, generate real buzz, and give fans a reason to represent.

MODULE 5: Content that Cuts Through

Plan and make content that builds anticipation, tells your story, and gets your audience to care about the full journey—not just the single.

MODULE 6: Rollout Time!

This is where everything comes together. Learn how to plan and execute a release that gets people talking—from pre-save campaigns and teaser drops to launch-day moves that maximize attention. You’ll build a step-by-step rollout that keeps your fans engaged, your content flowing, and your project feeling like an event—not just another drop.

Module 7: DTC & Streaming

Go beyond just uploading your music. Discover how to connect directly with your fans and offer exclusive drops, bundles, or early access that keeps your core audience locked in. Then, learn how to use streaming platforms the smart way—so when you go live, you’re maximizing reach, momentum, and real results instead of hoping for streams.

BONUS MODULES!

Module 8: Analytics & Building Your Tribe

Take the guesswork out of your next move. Learn how to read your numbers—like streams, sales, and engagement—so you can spot what’s working, double down on your wins, and adjust fast when things change. You’ll see how real artists use analytics to plan shows, drop new music, and build momentum—no more relying on luck.